Perry Marshall – Remarketing Dynamite
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Author: Perry Marshall
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With Rob Sieracki
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How to Get the Biggest Bang for Your Buck from the Most Explosive Traffic Weapon on the Planet…for as low as $39
Dear Online Marketing Professional:
The “Gumball” Days of AdWords are Back!
Yes, You Can Put $1 In and Get $3 Out Again
IF You Know How to Twist the Remarketing Crank
Way back in the olden days of 2002-2007, I used to preach the gospel of the Google AdWords gumball machine and testing lab…
How to put in $1 and get $3 back
How to use AdWords to do quick and inexpensive marketing research
How to harness AdWords as a testing lab for your offers, headlines, book and seminar titles
How to perfect your sales pitch on AdWords before scaling up on other advertising platforms!
Ah, those were the days.
But like Dan Kennedy says, everything that works in marketing eventually becomes illegal.
Nowadays, you gotta be an AdWords blackbelt to do the “gumball” or “test lab” stuff.
And that’s for modest-competition markets.
If you’re in a fierce, bloodthirsty, highly-competitive market? Forget it.
You’d best get your message and offer tuned tight as a snare drum BEFORE you take it to AdWords.
Or your ham sandwich will get smashed to the floor before you can ever take a single bite.
The glory days are over.
Or are they?
Thanks to Remarketing, The Gumball Machine is Back!
With Remarketing, IF you know the shortcuts, you can put in $1 and get $3 back.
You can test ads and offers to low-cost traffic before spending the big dollars on cold traffic.
You can hone your message in a safe Remarketing “prototype” laboratory before scaling up.
You can run experiments with traffic that costs 1/3 or less the price of cold traffic.
You can pay less for that traffic than ANY other advertiser on Google pays.
If you know how.
Why Remarketing is Now Job Number Uno for Online Marketers…Even if You Don’t Use the Rest of Google AdWords At All
Real simple: If your offer does not convert with warm, remarketing traffic, why would you expect it to convert with cold traffic?
If your offer doesn’t convert with people who have been to your website, know your name, and know your product…why would it ever convert with people who’ve never heard of you?
And yet, many online marketers are completely ignoring this warm, low-cost “testing pool” and diving stark naked into the icy waters of the cold-traffic Atlantic.
And paying for it big time. Crash-bombing into Google AdWords and turning their nice shiny airplane into a twisted pile of burn wreckage.
Why? Especially when you can use a low-maintenance, inexpensive strategy to craft your USP and offer to a diamond-sharp point?
Rob Sieracki and Ox Optimal have steered hundreds of millions of dollars in remarketing strategies, perfecting them to the same diamond sharp point.
Photo: Betsy Rowbottom
Robert Sieracki is the Director of Ox Optimal and was one of the founding members of RocketClicks. Rob orchestrates and tames huge PPC campaigns. He and his team members have perfected the inner workings of hundreds of high-ad-spend AdWords accounts.
If Rob’s strategies don’t pay, he loses clients. Period.
Because Rob’s check is not determined by how much money his clients spend… but by how much revenue his clients earn!
Rob’s got skin in the game. Always has.
Never trust an ‘expert’ who doesn’t.
With most remarketing experts and platforms, your numbers are squishy. Fuzzy. A matter of opinion. I don’t like fuzzy when it comes to money.
Unless you consider your money a “matter of opinion,” you’d be best listen to Rob and his team.
If Rob Doesn’t Show You at Least 5 Things that Make You Go…
“Wow, I didn’t realize you could do that with Remarketing…”
“I thought this would be overwhelming. It’s not. I can do this!”
“I had no idea Remarketing could reach into those nooks and crannies”
“That tactic will work perfectly for MY offer/list/product/market/service”
“Yes this will lower my traffic costs by 20% or more”
“Yes this will increase my conversions by 20% or more”
“This will make me a lot more money in 2018 and beyond”
If Rob doesn’t blow your hair back in the first 45 minutes then I’ll happily return your money.
How can I be so confident?
If you sensibly and conservatively add remarketing to your mix, with a simple approach, you can boost your leads and conversions by 5-10%. Without a great deal of time or effort.
On the other hand, if you apply Rob’s full suite of remarketing methods, you can increase your leads and conversions by 15-30%. Because a very large number of people who visit your website could convert… could buy… would buy… but they will NOT convert because you didn’t take enough bites of the apple.
They didn’t understand your offer the first time
You didn’t hit the right emotional button
You didn’t use the hook that would reach them
They’re in a different spot today than they were 2 weeks ago
They hadn’t seen your product #2… or #3…. or #4
So they left and bought from someone else.
In addition to the fact that Rob plays with skin in the game… he’s also forgotten more about Google AdWords than most people know!
Rob and I go back almost a decade. Rob was one of the founders of RocketClicks, one of the first agencies to take “Planet Perry” ideas and scale them up to serving 100+ clients. RocketClicks was one of the first really serious AdWords agencies period.
Rob witnessed every kind of Google account and business you can imagine… from satellite dishes to newspapers to health supplements to cell phones to web services to biotech. He served B2B, B2C, companies that sold directly on the web, ecommerce, lead generation… from companies that sold without any sales people at all to firms that drove people to call centers.
Eventually Rob left and started Ox Optimal, a boutique PPC management firm that rejects traditional compensation models (which incentivize firms to spend the client’s money) and soon he was managing traffic for the Green Bay Packers and many other companies.
Last year one of my biggest clients decided to stop outsourcing their PPC and bring everything in-house. They hired me to coach them through the process of putting their AdWords and Facebook accounts back into the hands of their employees.
They were spending hundreds of thousands of dollars per month and no hiccups were permissible. So I brought in Rob as my topic expert and he has continued to look over their shoulder. The transition was successful and the business continues to grow 30% per year.
Rob does not manage their traffic. He just watches over their shoulder and teaches them and their staff how to keep their rocket ship rising at a double-digit clip.
Another thing I like about Rob is that he’s a musician. Steve Jobs said that of his very most talented engineers and designers, every single one of them had a very special place in their life for music. Rob plays the bass and in this picture he’s playing “The Hostages are Getting Bored” with his band SlanderCannon:
Rob doesn’t just dabble in bass. Rob possesses his bass. He’s been honing his craft for years. Rob is a true artist. And when we were meeting with my client who was spending over a million dollars a year on AdWords, Rob was performing some beautiful jazz with those campaign reports.
I said, “Man you must be a numbers and analytics guy.”
He showed me his Marketing DNA report. What it said was that he’s not an analytics guy! But he explained: “I don’t like numbers. What I like is the art of numbers. I like what they mean. I like the spaces they open up. I like the stories they tell. I like the possibilities they present.”
Rob Sieracki is a musician of Google AdWords. And like all great musicians, he bends the rules and often breaks them. He plays “wrong” notes that sound so beautiful, they’re almost heavenly. Rob has been deeply immersed in the art of Pay Per Click for a decade and a half. In this training you’ll discover what I’m talking about.
And Rob’s got the real-world proof too.
Massive Revenue Growth